Get off your arse Ben!
The Mangle is following Ben Southall on Twitter, along with two and a half thousand others. Well done to Cummins Nitro for the “Best Job in the World” campaign – an incredible success, and congratulations on your three Gold Lions at Cannes. That said, we (as in Australian taxpayers) are funding Ben’s little sojourn in paradise to the tune of $150,000 for the next six months – so we would like some decent output for our money.
So here’s my gripe -
- 2,500 followers on Twitter is pathetic. Please do something to increase this communications channel
- Ben’s tweets are atrocious – here’s the latest sample:
You have to visit Cassius the 100yr old 18′6″ crocodile at Marineland Melansia…he’s huge. George fed him a tuna head as we stood there!! (http://twitter.com/Bensouthall/status/2595356884) – “Melansia“? WTF is “Melansia“? And, Ben, we have been metric for 30 years – so WTF is 18″6′? Cassius is believed to be 60-80 years old, not 100. How can you get it so wrong in 140 characters? And don’t get me started on you calling it “expresso” coffee the other day, or the shocking grammar and spelling throughout. - Since arriving to start your job on July 1, you have succeeded in sending about 25 tweets. That’s about two a day. Pathetic. You can’t even claim that you’ve been spending all your time updating your blog. Your latest post was July 3 (http://www.bestjobben.com/2009/07/03/when-i-get-a-second-i-promise-ill-write-more/). You’re not on *&*&T$#%% holidays – you’re supposed to be working!
- OK, so you’ve got an official blog happening at http://www.islandreefjob.com, but it’s really not much of an ask.
So, get off your arse Ben and start working. Otherwise, as one of those paying your salary, I’ll be lobbying to have you fired! (And, yes, it is also a large case of sour grapes.)
Apologies to Ben – not meant to be personal, just a bit of a dig at the fact that marketing and advertising doesn’t always measure up to reality! Of course, I didn’t realise that my post would appear as a comment to Ben’s blog post http://www.bestjobben.com/2009/07/03/when-i-get-a-second-i-promise-ill-write-more/ …
Given the hyper-connected, social media strategy taken during the marketing campaign for Best Job in the World, you most definitely should have a satellite phone. In fact, as an Australian Taxpayer, I shall be lobbying my local member to make sure you get one! As for Melanesia/Melansia I know what that is … the comment was around the spelling. And as for Cassius the crocodile’s age, don’t believe everything you hear – Australians are by nature all bull artists. Finally, respect for George? Is he on Twitter? Given that he is still speaking in Imperial measures, I doubt it.
Comment by themangle — July 13, 2009 @ 7:45 am |
Well, obviously I’m not the only one to complain – here’s the latest from Queensland’s Courier-Mail: “Blast for Ben Southall as his best job falls short” – http://www.news.com.au/couriermail/story/0,23739,25825026-952,00.html
Comment by themangle — July 24, 2009 @ 4:11 am |