The Mangle

July 27, 2008

Esquire plans e-ink cover

Filed under: Real Stuff — themangle @ 4:44 am
Tags: , , , , , ,


A great story out of New York, with Esquire magazine spending zillions on developing an “electronic ink” cover. The electronic ink technology was developed by E-ink Corp. This uses a flexible display that possesses a paper-like high contrast appearance, and is claimed to give the viewer the experience of reading from paper, while having the power of updatable information.


There are two things wrong with this story.

First (thanks to Treehugger for pointing this out), Fast Company has calculated that “150 tons of CO2 equivalent, similar to the output of 15 Hummers or 20 average Americans for an entire year, and a 16% increase over the carbon footprint of a typical print publication.” Great environmentally-sensitive thinking, Esquire! Not.

Second, what about my electronic ink Scoop back in February 2006 – In this story, I uncovered that Pantone was developing both light-sensitive and interactive inks for use in magazine publishing …




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